Sunday, September 4, 2011

A Word to the Wise


Ask yourself if you could deliver the message to Garcia.

Getting A Message To Garcia by Mark Gorman

Over 100 years ago, a brief article was written to fill an empty space in a magazine which was otherwise ready for publication. This seemingly insignificant work, about a soldier in the U.S. Army, has since become one of the most published documents in the history of printed word. "A Message To Garcia" has been translated into every major language on earth, with over 100 million copies in print. What was the significance of this article, which caused such a stir around the world?

In 1899, a man by the name of Elbert Hubbard wrote an editorial for a small magazine called The Philistine. Over tea, Hubbard was discussing the Spanish-American War with his family. Everyone had been cheering General Calixto Garcia, the leader of the Cuban rebel forces, as the key to winning the war in Cuba, when Hubbard's son, Bert, put forth this argument. "In my mind", ventured Bert, "the real hero of the war was not General Garcia, but Lieutenant Rowan, the man who got the message to Garcia." His son's words leaped in Hubbard's heart.

Hubbard wrote the article, "A Message to Garcia" and the edition went to print. He thought little more about it until the magazine began getting requests for re-prints of that particular edition. More and more requests for re-prints came in until the magazine was literally swamped. Puzzled by the overwhelming number of orders, Hubbard asked why people were interested in that particular copy of the magazine. He was surprised to learn that the demand was for the "filler" article he had written about Rowan. Orders came in for 100,000 copies, 500,000 copies, 1,000,000 copies. Eventually, Hubbard was forced to simply grant permission to those who wanted large numbers of re-prints, because of his limited ability to publish in those quantities. Why are so many people interested in an article about some unknown lieutenant by the name of Andrew Summers Rowan? The reason is: everyone is looking for individuals such as Rowan.

In 1895, the little island nation of Cuba was struggling to be free from Spanish rule. The Spanish soldiers who occupied the island oppressed and brutalized the people. They desperately wanted to be free. The United States had a strong interest in Cuba, not only because of its geographical proximity to the United States, but also because of our financial investments there. By 1897, the situation in Cuba had deteriorated to the point that there was rioting in the streets of Havana between nationalists and Spanish soldiers. President McKinley dispatched the battleship Maine as a visible indicator of the United States' presence in Cuba. The American battleship, sitting in Havana harbor, sent a clear signal to the Spanish government of our country's resolve to protect our interests in Cuba. Although a formidable presence, the Maine did not engage in any hostile act against Spain.

On February 15, 1898, however, an explosion rocked the Havana harbor sinking the U.S. battleship. The American people were greatly alarmed over this open act of aggression less than 100 miles off our country's coast. McKinley sent an ultimatum to Spain to get out of Cuba. By April, the United States was at war with Spain. Ultimately, the Spanish-American War proved to liberate, not only the nation of Cuba, but the Philippine Islands, as well.

Just before declaring war, President McKinley was meeting with Colonel Arthur Wagner, head of the Bureau of Military Intelligence for the United States. "Where", asked President McKinley, "can I find a man who will carry a message to Garcia?" Co-operation between the rebel forces in Cuba and the United States was essential to the success of the campaign. It was vital to quickly communicate with the leader of the rebels, General Calixto Garcia, a Cuban-born Creole. General Garcia was somewhere in the mountains of Cuba leading the rebel troops in their fight for independence. He was a hunted man by the Spanish army. No one knew his exact whereabouts.

Colonel Wagner did not hesitate in his answer to the President. "I have a man - a young officer, Lieutenant Andrew Summers Rowan. If anybody can get a message to Garcia, Rowan can."

An hour later, Col. Wagner stood before Lieutenant Rowan. "Young man," said the superior officer, "you must carry a message to General Garcia, who will be found somewhere in the eastern part of Cuba...You must plan and act for yourself. The task is yours and yours only." Col. Wagner then shook Rowan's hand and repeated, "Get that message to Garcia." Without asking one question, Rowan left to find Garcia.

Rowan delivered the message to Garcia and the response got back to McKinley without Rowan ever asking, "Where is he? What does he look like? Who are his contacts? How do I get there?" He simply took the orders and did what he was asked to do. Is there a Rowan among us? Is there somebody who can get a message to Garcia without having to do an interrogation of his senior officer first? Is there someone who can get the job done without needing to have his employer hold his hand until the task is completed? If not, the boss might as well do it himself.

Is there somebody that I can just ask to accomplish a task, and the next time I see them I am told, "I'm finished with that. What do you want me to do next?" Where can I find someone like that? Where is he? Can I find a Rowan? Is there someone who can get a message to Garcia?



Essential reading for colledge students, Jewsish and Christian saints and all who aspire to be saints or even pretend sainthood and politicians and those who aspire to be politicians.

The Source, by James Michener
Atlas Shrugged, by Ann Raynd
No Man Knows My History, by Fawn Brodie
No Ma'm That Ins't History, by Hugh Nibley

2 comments:

  1. Even more interesting than the first time you told me this story. Love your blog.

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  2. It's a great story. The main moral is quite obvious, but I wonder how many Colonel Wagners we have? How many managers/commanders/bosses/parents are willing to let go once a task has been assigned and not put their oar in. How many are willing to allow the subordinate not only to "do" the task, but decide on the best way to get it done.

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